Success Stories 3

Symphony helped a leading end-to-end Interactive Relationship Marketing solution provider by UI re-engineering to enhance usability of their current web-based Marketing Management application with robust information architecture and streamlined the process workflow. Below are the screenshots- ‘before’ and ‘after’.

“Before” Screenshot	“After” Screenshot

Weak information architecture Lack of a single flow that could guide users through their tasks Each task performed as an independent operation Unable to group multiple events into a single entity	Robust information architecture Experienced users can create their tasks independently. Or novice users can use the a single screen that guides them through the process Addition of “campaign management” as a module to group and manage multiple events in a single location Ability to access critical functionality from any step in the process
Area of concern Unbalanced user demographics Lack of a clear defined process	Issues resolved A structured information architecture Defined process flow and screen based solutions

“Before” Screenshot

“After” Screenshot

Weak information architecture

Lack of a single flow that could guide users through their tasks
Each task performed as an independent operation
Unable to group multiple events into a single entity

Robust information architecture

Experienced users can create their tasks independently. Or novice users can use the a single screen that guides them through the process
Addition of “campaign management” as a module to group and manage multiple events in a single location
Ability to access critical functionality from any step in the process

Area of concern

Unbalanced user demographics
Lack of a clear defined process

Issues resolved

A structured information architecture
Defined process flow and screen based solutions