Industry Profiles - Pharmaceutical
Pharmaceutical and biotech companies face increasingly complex business challenges that are exacerbated by extremely large volumes of data and the need to integrate many disparate data sources. Yet, the analytics needed to support those business decisions simply aren’t keeping up – the sheer size of the information and often the number of different databases that must be integrated can easily overwhelm traditional tools and approaches.
The Symphony Metreo Difference
Leveraging Symphony Metreo's unique, world class capabilities, pharmaceutical companies will benefit from being able to quickly develop solutions that enable better decision-making across functions, resulting in sales growth and cost efficiencies. Symphony Metreo Pharma Solutions bring together People, Processes and Technology to address the specific needs of the Pharma community.
People
Our team of professionals are skilled in the intricacies of the Pharmaceutical business. We will work to understand every aspect of your company's particular needs and provide advice, process improvements and configurable solutions to address them. In addition, we have a proven team of developers who have built solutions for leading multi-national companies. We have the scale to tackle any problem you face and solve it quickly.
Processes
Symphony Metreo will enable your team to manage your existing processes better by providing you with the tools to gain greater understanding of your business our ground-breaking analytic solutions. We will work with your team to integrate our technology into your existing environment and enable your processes to meet your needs.
Technology
Our technology has consistently achieved the highest ranking among industry experts in Performance Management by bring together the best of business intelligence, predictive analytics and planning capabilities into an integrated and scalable platform. Symphony Metreo's SymphonyRPM platform provides unique capabilities for rapid development of new analytic solutions that support superior business decisions. It is capable of handling even the largest database and can rapidly integrate data from multiple data sources to support a single analytic result. SymphonyRPM can incorporate formulas, models and analytics created in tools such as SAS, Gaus, or other analytic engines. Furthermore, SymphonyRPM can feed a wide variety of ‘front end’ tools so you can retain the user views your company is used to, including dashboards, other visualization tools and even Excel.
Sample Customer Results
Symphony Metreo has helped major Pharmaceutical companies solve their data integration, reporting and analytic requirements with innovative solutions that are scalable and configurable--saving both time and money and delivering valuable information to the people who need it most.
- Uniting Disparate Data Silos
Symphony Metreo provided a complete end-to-end solution to help a major Pharmaceutical company solve their data and reporting needs. The Symphony Metreo team worked with the customer to produce reports that pulled from seven separate databases, including: the company’s CRM system, all their IMS deliverables, marketing programs, contract systems and internal financial systems. This project was completed in less than a month from start to finish, without duplicating any of the existing databases or creating yet another data warehouse or mart.
- Sales and Marketing Insights
A blockbuster drug brand team is able to get new insights into patient dynamics from SymphonyRPM. Questions that used to take months to answer now take only minutes. The solution provides much more detailed information as well by allowing drill down to the level of individual (anonymized) longitudinal records. As a result, the brand teams will be better able to construct more sophisticated market segmentations to drive their sales and marketing programs.
Our Solutions for Pharma
We are using the extensive experience of our team to bring new solutions to common problems facing the pharmaceutical and biotech industries, including:
- Longitudinal Micro-Marketing
Have you ever wanted to leverage the power of longitudinal data to address a business question or seek a new insight only to find that the answer would take weeks, or couldn’t be done at all? With Longitudinal Micro-Marketer those days are over--we turn weeks into minutes. Thanks to the unique power of the SymphonyRPM platform, we can query the largest patient data sets at the level of individual records, so you can build any analytic, answer any question, without limits. The solution can be run inside your company or we can host it for you. Longitudinal Micro-Marketer is quick and easy to configure and implement--you can be up and running within a few short weeks.
- Managed Care ROI
What’s the return for that contract you just signed? Are you getting pull-through from your preferred formulary position? Are your disease management programs providing a real return? These are just some of the questions that can be answered from Managed Care ROI. We can rapidly link all the disparate information necessary to support these analytics, either within your environment or hosted in ours, without having to move your data. We provide a basic set of analytic reports and can work with your internal experts or outside consultants to support even more sophisticated analytics and modelling.
- Virtual Database
You often have multiple sources of information. With the SymphonyRPM Analytic Platform it becomes easy to produce a ‘virtual’ database aggregated and de-duplicated from multiple sources without having to physically build a new database. The best analytics come from leveraging the best set of data sources and SymphonyRPM makes that more achievable.
- Data Vendor Comparisons
In today's business environment, change is the only constant. In Pharma, patient database vendors are constantly changing their sources and methodologies, requiring companies to periodically review their vendor choices. Keeping up with these changes is very resource intensive and costly. Symphony Metreo Pharma can reduce the hassle while providing superior answers. Our SymphonyRPM platform enables a more granular, side-by-side comparison; and our service team can do the heavy lifting on the analysis under the criteria you specify. Getting the best information to support your business is too important, now Symphony Metreo makes it easy.
- Custom Solutions
Most companies have mission critical projects that require or will greatly benefit from new analytic solutions, often based on large and/or disparate data sources. Solving them today often requires long and costly projects. Let us show you how Symphony Metreo Pharma can build your solution faster, with greater flexibility and at a lower cost of ownership than the options you have today
